Google Analytics is a powerful tool for tracking website traffic and user behavior, but it can be challenging to make sense of all the data. Fortunately, Microsoft Power BI is an excellent platform for visualizing and analyzing data, including Google Analytics data. In this blog post, we will show you how to connect Google Analytics in Power BI and use it to gain valuable insights into your website’s performance.
Connecting Google Analytics in Power BI
Before we begin, you will need to have a Google Analytics account and a Power BI account. If you don’t have these accounts, you can create them for free.
Once you have your accounts set up, follow these steps to connect Google Analytics in Power BI:
- Open Power BI Desktop and click on “Get Data” in the Home tab.
- In the “Get Data” window, select “Google Analytics” under the “Online Services” category. Click “Connect” to proceed.
- In the “Google Analytics” window, enter your Google Analytics account information and click “Sign In.”
update for GA4 Property: - After signing in, select “2.0(Beta)” option to see both Universal and GA4 properties. After you’ll be able to select the website you want to analyze and click “Connect.”
- In the “Navigator” window, select the data you want to import into Power BI. You can choose from a variety of options, such as Sessions, Users, Pageviews, and more. Once you’ve selected your data, click “Load” to import it into Power BI.
- You can now start analyzing your Google Analytics data in Power BI.
Connecting Google Analytics in Power BI is a powerful way to gain insights into your website’s performance. By following the steps outlined in this blog post, you can quickly and easily connect Google Analytics in Power BI and start analyzing your data to make smart business decisions.
